The view from here.
Photography taught me to see. Design taught me how to engineer creativity. Technology taught me how to scale it. Standing where all three meet, the work feels different. It is shaping how creative work gets done tomorrow.
Seeing
Graduated from RIT into the birth of the internet. Traditional craft learned alongside the first wave of interactive design and multimedia. Learning to see what others miss, in both the physical and digital world.
Rochester Institute of Technology
The Shift
Kodak during the digital transition. Standing inside an industry as its foundation moved. The medium changed. The attention did not. This became formative.
Kodak
The Agency Years
Working with institutional clients at scale. Creative direction, strategy, and production across industries where the stakes required precision.
Xerox · Blue Cross Blue Shield · Ameriprise Financial · ITT · NYSERDA
Global Scale
One of 77 photographers worldwide selected for Apple's Shot on iPhone 6 World Gallery. Billboards across 70 cities in 24 countries. The same year, launched an independent practice.
Apple · Rolling Stone · Glamour · Entertainment Weekly · Flair
The Seed
A collaboration verification system designed ten years before the technology existed to build it. The seed waited in the ground.
Encoding
Direct client work and agency partnerships. Creative direction across technology, energy, entertainment, and media. The range isn't restlessness. It's the same pattern recognition applied wherever the problem is interesting.
NextData · Red Panda · Exowatt · Bloom Energy · Xerox · Kodak · CAPA Pictures · Hunger Media · Agents of Play · In The Kitchen · Telly Award
The Convergence
Photography is seeing. Design systems are encoding. Technology is scaling. The intersection where all three meet. One person with an unbroken line from intent to output, building the operating system for the near future.
House of Bogue
Graduated from RIT in 1996 with a photography degree and walked straight into the birth of the internet. Spent formative years at Kodak, standing inside an industry as its foundation moved from film to digital. That experience never left. Knowing what transformation looks like from the inside changes how you see everything after.
The agency years followed. Art director and creative director for Xerox, Blue Cross Blue Shield, Ameriprise Financial, ITT, Paychex. Fortune 100 clients, national campaigns, the discipline of solving problems at scale. Then in 2015, Apple selected me as one of 77 photographers worldwide for the Shot on iPhone 6 World Gallery. My photographs appeared on billboards across 70 cities in 24 countries and on the back covers of Rolling Stone, Glamour, and Entertainment Weekly. The practice went independent that year.
Today, working with startups in Silicon Valley, tech companies, independent small and medium businesses, and organizations. Taught design foundations, digital imaging, video, and web design as an adjunct professor at Nazareth University. Co-founder of Hunger Media, a collective of independent creatives collaborating on everything from branding to web design to video. Every chapter sharpened the same instinct: see the pattern, encode it into a system, scale it through technology.
Now I am building at the convergence. A creative practice with an intelligence layer that compounds with every engagement. Not theorizing from outside. Working inside it, documenting the process as it happens, and making the architecture available to every client who walks through the door.
Let's Connect
If you're building something that matters and want a partner whose system gets smarter alongside yours.